Arvest Press Inc.

252R Calvary Street
Waltham, MA 0245

Fax: 781.894.4434

Open Monday thru Friday
8:00am to 5:00pm


Directions to Arvest

Arvest Impressions:

An inside look at the printing process

In Armenian, the word Arvest means "art". At Arvest Press we love what we do, and treat each new printing project with the artistic care of a skilled craftsperson. This passion translates to a high level of customer satisfaction, and top quality products.
Starting with the Basics: Getting Graphic

So far we've covered fonts and images, the next element we'll discuss is Vector Graphics. Vector graphics differ from images in that they use algorithmic information to define areas rather than pixels. Because of this, vector graphics do not have the same resolution restraint as pixel based images. Vectors can be easily scaled up or down in a layout program without losing quality, and also tend to be much smaller in size than their raster based cousins. Vector graphics are typically used to create logos and illustrations.


There have been changes in the world of Vector graphics in the past couple of years, primarily because of the the cross purposing of artwork for web use, but also because of the introduction of effects in Illustration programs such as Adobe Illustrator. Since effects and some mesh grid functionality is flattened when the Illustrator file is exported for use in another program, the effect is essentially rasterized at that point or converted to pixels. At that point, scaling the graphic so it is larger in a layout program might effect quality. Also, it is important to check the Illustrator setting for rasterizing graphics on export to ensure it is not set too low and one ends up with a pixelated drop shadow or glow effect for example.


Using vector graphics on the web does have some advantages and disadvantages. One of the advantages is being able to convert a vector graphic to the .gif format. With .gif, it is easier to reduce the color gamut without losing quality, so a designer is able to reduce the size of the graphic and have it load in the webpage as quickly as possible. The .gif format also allows the designer to keep the background of the graphic transparent. Vector graphics can also be exported as .jpg or .png images, but only the .png maintains transparency, but .png can sometimes be problematic for some web browsers.


Illustration programs have come a long way over the years, and designers can now create really complex designs with a number of excellent effects within the programs. Also, vector illustration programs allow the user to import and incorporate raster pieces to the design. The opposite is only true if a vector design is fully rasterized when it is imported into a program like Photoshop. The results is usually not as pleasing as creating the design in the Illustration program or using a layout program like InDesign or Quark to bring all the elments together, text, illustration and images.


As with other aspects of preparing your piece for printing, the Arvest prepress staff is always available and willing to help out if you have any questions about how to best incorporate vector graphics into a design.


Next Blog: Safe margins and Bleeds 

Add a Comment

(Enter the numbers shown in the above image)