Arvest Press Inc.

252R Calvary Street
Waltham, MA 0245


Fax: 781.894.4434
info@arvestpress.com

Open Monday thru Friday
8:00am to 5:00pm

 

Directions to Arvest


Arvest Impressions:

An inside look at the printing process

 
 
In Armenian, the word Arvest means "art". At Arvest Press we love what we do, and treat each new printing project with the artistic care of a skilled craftsperson. This passion translates to a high level of customer satisfaction, and top quality products.
Starting with the Basics: Sizing up the Page

 

Setting up a Document Correctly:

 

We've talked about  Images, Graphics and fonts for writing copy, now let's bring all those elements together on the page. To start with, and this sounds so basic, but the dimensions of the page are important. If a design is created on a letter sized page, it won't stretch to fit on a legal size of tabloid size layout. Nor can it be easily shrunk to fit on a 4 x 6 mailer postcard. Also, if the design is being built in a program like Photoshop, it's important to set enough resolution in the file and to keep the fonts and vector information that may have been imported as "smart" graphics in the program.  Best Practice, especially if the destination of the piece is the printing press, is to use a layout program like Adobe InDesign.

 

Start by setting up the page at the proper size. Whether the design is going to be a large poster or small postcard, setting the document dimensions to the final, finished size will ensure you maintain the feel of your design all the way to the finished product. In the document setup, you can also typically specify a page margin all around (which can be set to your safe margin), and also a bleed. The Arvest default when we design a page is one-eighth of an inch. Now you'll have a clean page with clear boundaries ready for your creative inspiration.

 

Next, use the tips we've talked about in previous posts. For instance, you may be using lo-res, watermarked placeholder images in your initial design to get the right feel before you commit to purchasing a licensed image, a common, preliminary design practice. Once you buy the high res version, however, make a copy for your piece and put the original in a safe place. This way you can use the best practice tips we described below, convert color (CMYK for printing) and resize the image to fit the design. Arrange your font copy and add in any graphics and you'll be ready to send the file off to be printed. Or, using the tips in the previous post, you'll create and send a print ready PDF.

 

Next Blog: The Prepress Department

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